More than the opportunities it brings for Ashnik and EnhanxIT, it is a good news for the software solutions providers who are looking to grow in Asian and European territories.
From my personal experience dealing with many ISVs, I always got a message from ISVs that they were looking for a platform that would be trustworthy, professionally competent and would understand the ISVs needs while helping them to go to market. ISVs always voiced concerned about the opportunistic approach of the so called “consultants”.
Drawing upon these learnings, Ashnik set out to provide a platform for the solutions providers who want to enter the Asian market in a serious way. For non-serious players there are many other resellers whom they can tap. While we certainly understand the challenges of tight budgets and need for quick wins, we also try to help solutions providers understand the local market dynamics and opportunities.
Entering the new markets has certain learning curve. When solutions providers show some understanding this process, we see a synergistic approach and things work out in a better way.
This collaboration is a step in this direction. EnhanxIT has a very professional and experienced team and we look forward to work with them to help bring European solutions providers to Asian markets and vice versa.