January 26, 2010
Question is not “should we adopt open source software”, question today in Singapore is “how should we go about adopting”. “What are the best practices, what are the learnings from the global enterprises, where to start from, how to select vendors” etc.
It is important to prepare for these questions, before you embark upon your journey of exploration.
Let me tell you from my own experience of selling open source solution for over 9 years, this journey is quite exciting. It unfolds many more benefits than what you would have anticipated, it debunks many myths that you would have heard from market, it also is a revelation of different software development practices that you would not have seen, but are immensely useful. This journey also lets you understand the limitations and practical usage of open source solutions. Getting to know the services providers is very interesting. You realise the talent and expertise available with the local vendors.
When you want to embark upon such a journey, you need a trusted advisor, who could work with you keeping your interest in mind.
Ashnik, the company that we started, aims to be your such guide. Ashnik provides these consulting services and brings you a network of partners to provide best solutions and services. Ashnik tied up with Xebia recently to bring services around Enterprise Collaboration solutions through Enterprise Java and Web 2.0 technologies to Singapore market. This business model itself is based on the collaboration principal. It aims to put your business on fast track by helping you adopt open source solutions.
January 15, 2010
When a common man wants to buy a mobile phone does he look for its operating system or its functions, applications and aspiration value (if there is any). I guess in most cases its the later. Then why all of a sudden there is so much noise about Android.
These are few viewpoints.
When you buy iPhone, most of the time users don’t know and don’t care about what operating system it is running. In fact operating system has never been a consideration for common man to buy the mobile phone. It was always functionality and applications it was running and in case of handsets like iPhone it was about hype, curiosity, aspirational value in addition to above things.
So the question is, is Google trying to change the dynamics of marketing and messaging? Is it trying to make “Android” a brand that consumers would understand? So that it would create differentiation in the market over iPhone? If Google wants to create a brand in the mobile phone industry, then why not Google itself as a brand? “gPhone”? “GooglePhone”?.
Google is very smart about not just marketing but also about creating communities and embracing collaboration to grow the business. Google understands that “Google” Vs “iPhone” is a long drawn battle with outcome hard to predict. Also it may divert Google’s attention from its core business. And mobile phone per se is not its end objective. It wants to control the platform through which consumers are connecting to internet. Android is such platform. Phones and smart devices are increasingly going to be the important modes of connecting to internet. Hence it is collaborating with players like LG and Motorola to bring Android based phones and you can call them smart devices as well. It is encouraging more players to use Android platform so that the combined effect is much more powerful than just Google’s efforts.
Then why Nexus? Is it competing against its own partners? Its not about selling phone, it is about putting Google’s might directly behind Android, create more awareness. Consumes are likely to take note of Android because Google is behind “Nexus”. As this brand (Android) establishes, it helps all the players, it helps them to sell more phones. Google may or may not remain in handset game for ever. It may sell its brand “Nexus” to HTC and make good money. It would go back to strengthening the platforms for the devices for internet access. And it would continue to embrace collaboration as its growth engine.